Jagg Pette was born and raised in the Dallas Fort Worth area. He and his wife, Jade, currently live outside of Fort Worth and are proud parents of their son Baron. Jagg studied finance at The University of Texas in Arlington and minored in film. During college he started a film production company with a couple of partners but a few years later branched off on his own to start Jagg Pette Design Group and Alive Media. Today these companies produce over 50 videos a week ranging from commercials, music videos, film and live events.